How to sell videos online: steps to follow

From YouTube to video-on-demand (VOD) stores, it is clear that video content has firmly established itself in the worlds of learning, entertainment, and e-commerce, given that many creators make a solid income selling study materials on topics such as photography, business, and even unique fields. such as gardening, romance, and nail art. Videos make sense for aspiring online entrepreneurs: it's easy to launch a website to sell them; all you need is a topic that you are passionate about; most people can learn how to create high-quality videos for sale. What's more, you don't need to know everything about a topic to be considered an expert; that's what research is for!

We recommend that you follow the steps in this article and test the best ready-to-go video solutions or custom OTT platforms for building an online video store. Maybe you will do the next Netflix or Vimeo. The following steps will help you learn how to sell videos online.


Identify a niche that intrigues you (and doesn't have too much competition)


It is possible to build a website that sells a wide variety of video topics, but this is more like an idea marketplace that has already been dominated by the likes of Udemy, Lynda.com, and some of the premium YouTube channels.


Too wide a selection of topics not only makes it difficult to promote your videos, but you are competing with a large number of content creators. Your best bet is to choose a niche. 


Moreover, you should try to narrow this niche down to something special, unique, and with potential for growth. In short, you need something that is in demand and that gives you the opportunity to make some money.


For research, make a list of topics that resonate with you. Start with the skills you've already learned, even if some of them seem silly or too simple. Next, we need to expand this list of topics that are really in demand. This step also introduces topics that you might be interested in but haven't thought about before.


Check out these sites to find out which topics are already enjoying success on the Internet:

  • Udemy
  • Lynda.com
  • Coursera

Browse through the categories on these sites and focus on specific niches rather than the general categories “Business” or “Health.” Add them to the list and remember that you don't have to know everything about the topic to do an online video course; you eventually research and learn about the topic.


Develop a content strategy based on competition



Next, you need to develop a content strategy based on what's already online.


To understand this, check out some of the current courses on the topic (on sites like Udemy or Lynda.com). You can check the prices to see if you can get more competitive, but the main goal here is to check the reviews, ratings, and content provided.


Do some reviews fall below 4.5? If so, there is room for improvement. It is also possible that you can expand the content by allocating more than 10.5 hours or breaking it down into more lectures.


Another way to stand out is to focus on specific levels of experience, such as creating an intermediate course if only beginner courses are available.


It is also important to familiarize yourself with the course syllabus by asking other questions such as "Is there an important chapter missing?" or “can I use something like real-world examples here,” or “can I get away from the basics? - for example, to promote an online store instead of just building it."


As you ask these questions, create an outline of the entire content of your course. On this sheet, make headings for all chapters include information about the formats you want to use and jot down notes on how you will improve what competitors are already offering. Also write scripts for each segment, as well as anything you can do, such as worksheets, visuals, or quizzes.


Create your videos using high quality yet affordable hardware and software


Creating videos is not easy, but in today's world, you have many tools and resources available to do it yourself. A well-selling video course usually provides value, uniqueness, and quality content. You don't need to spend thousands of dollars on cameras and editing equipment, but it's important to know the basics of video production.


Here are some quick tips:


  • If you have no experience in video production at all, consider hiring or at least consulting a professional.
  • You will need a camera, microphone, good lighting, and editing software.
  • Start with the best camera you have. It could be a smartphone. Explore low-cost lighting enhancements and buy a smartphone tripod. If your test run doesn't look good, consider upgrading your phone or looking for an affordable consumer digital SLR camera.
  • Buy a microphone that produces high-quality sound at a low cost. Some examples include the Blue Snowball or one of the small desktop microphones from Samson or Fifine. If you really want to splurge and get the best possible sound, check out the Zoom and Shure microphones.
  • Think of professional yet free editing software like Davinci Resolve, Blender, and iMovie. If you're on a mobile interface, look at editing apps like Quik and Adobe Premiere Rush.


Our takeaway on how to sell videos online


From choosing a niche topic to creating your videos using respectable hardware and ready-to-go or custom software, learning how to sell videos online takes a little patience, but it's worth it.



Read also: What is telemedicine and how does it work?

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